October 2,2016

How many blog readers remember Euell Gibbons?

I thought so.

If you Google his name, he is apparently best remembered as pitch man for Post Grape Nuts™. I was interested in his appearances on the Tonight Show with Johnny Carson.

How many blog readers remember Johnny Carson?

Well, that’s a tangent I won’t touch. Let’s stick with Euell Gibbons, who did in fact make two appearances as a guest on the Carson show. I barely remember Gibbons, and I am old. I suppose Gibbons would be a candidate for “food ethics icon” if it were January, but last time I checked, it is only October. I bring him up to ask (in a mildly serious vein) whether we have anyone around quite like him today. I ask this in a mildly serious vein because I’m really curious, but I’m also not feeling serious enough to actually write a serious blog this week. So mark this one “funny”. Even though it really isn’t.

As his appearances on the Tonight show and hawking Grape Nuts would suggest, Gibbons attained a fairly high degree of notoriety back in the 1970s. According to the Wikipedia article on him—which is covered up with notes asking for further development and corroborating citations—he was either on or parodied on a number of shows, including Sonny and Cher (remember them?) and Carol Burnett. What he was on those shows was “a health food nut”. Without really knowing much about it (remember this is not a “serious” blog) I’m inclined to think that he must have had a pretty good sense of humor about himself. Along with people like Adele Davis (who also appeared on the Carson show) he became an iconic figure representing the off-kilter and wackiness about foods. This was, if you recall—and I think it’s pretty well established by now that you don’t—a time when all the kids were going goo-goo for brown rice, and bulger. It was a time before quinoa (of course the Peruvians were eating it), though a few people on the extreme margins of the counterculture were discovering fiddleheads and claiming to like them.

They owed the ethos behind that to Gibbons, who popularized foraging in his book Stalking the Wild Asparagus. Now I should own that I have not read this book, though if I live long enough I will get around to if sometime. Foraging is more hipster now than it was in Gibbons day. Of course, we couldn’t just do that here in the 3rd millennium, so now we call it “wildcrafting” or some such. I do have the sense that Gibbons extolled the healthiness of foraging, but what self-respecting forager wouldn’t? My feeling that he had a sense of humor about himself suggests that any goofiness that went along with this was something of a pose. I mean if you are trying to sell books (or Grape Nuts, for that matter) getting on TV couldn’t hurt, could it?

So to circle back to the present: no Euell Gibbons was not the “me” decade’s Bear Grylls (the Wikipedia article on him does not need additional cites). Gibbons knew how to forage for lots of wild foods, but he was neither a survivalist nor a reality TV personality. My thought is that although we still have the cultural stereotype of “the health food nut” today, we don’t actually see any of them on television.

Maybe that’s not a bad thing.

Paul B. Thompson is the W.K. Kellogg Professor of Agricultural, Food and Community Ethics at Michigan State University


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